Spurned By Google, Digg Taps VCs For $29 Million C Round

Publicado: 26 setembro, 2008 em Uncategorized

 
From: Erick Schonfeld
Sent: Wednesday, September 24, 2008 3:33 PM
Subject: Spurned By Google, Digg Taps VCs For $29 Million C
Round

After
being passed up by Google for an acquisition in the $200-million range,
social news site Digg is going it alone with a fresh $28.7 million
infusion
of capital. The C round was led by new investor Highland Capital
Partners, which as joined by existing investors Greylock Partners, Omidyar
Network, SVB Capital. That brings the total amount the company has raised to $40
million since it was founded four years ago. Founder Kevin Rose may have taken
some cash off the table, Om
is reporting
.

The company has big plans for the new cash. It will double its current staff
to 150 over the next year or so, move to a new corporate headquarters, localize
Digg sites for international markets, give publishers better analytics, and
spend more on marketing. Digg will also no doubt try to improve its service by
making its recommendations even better and more targeted to each individual
member. (A partnership
with Facebook
that is about to launch should prove interesting in this
regard).

Digg claims 30 million monthly unique users. ComScore, however, counts 15.8
million uniques worldwide as of August, and 6 million in the U.S., both of which
were down from July. (Quantcast
shows
21.4 million global uniques, and 11.4 million U.S.). At least in the
U.S., Digg’s traffic seems to be flattening. So you can see why the company
wants to emphasize global expansion. Here is a chart of its U.S. traffic:

And here is a chart of global traffic:

Crunch Network: MobileCrunch Mobile Gadgets and
Applications, Delivered Daily.

Posted by email from Roberto Warken (posterous)

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